IITJOBS, INC.

Product Management Apprenticeship | Jun 2024 - Present
UX Intern | Dec 2023 - Mar 2024

Overview

Iitjobs is a recruitment company, in the process of building a tech-specific, global free job portal to uplift small companies and offer access to employment globally. Worked with a cross-functional international team comprising engineers, customer success managers, sales representatives, project managers, and UI designers.

Disciplines

Product Development

Product Strategy

Data Analytics

UI + Interaction Design

UX Research + Testing

My Contribution

  • User Testing - Facilitated user interviews, drove decisions on features by analyzing tradeoffs.
  • Ideation - Pivoted brand design based on A/B Testing, evaluated the competitive landscape to develop market positioning, identified opportunities based on objectives and priorities, addressed usability issues, initiated and prototyped 23 new features through data-driven insights, implemented SEO strategy.
  • Product Ownership - Managed development of website and spearheaded end-to-end product lifecycle, initiated future modules to be implemented, led strategic planning initiatives.
  • Workflow Management - Maximized product impact through prioritizing features, optimized workflow with task breakdown.
Project Screenshot

My Impact Quantified

54%

Average growth rate of user clicks in 3 months from old to new landing page through SEO

36%

User sign up rate increased by improving onboarding process and simplifying user flow

29%

Increased 1-day-in retention rate using notifications and email campaigns

4.5x

Users spent 4.5x longer on the website, engaging previously churned users

Technologies

Figma
Microsoft Office
Framer
JIRA
Google Analytics
Mouseflow
PostHog

Project Journey

1

UNDERSTANDING AND BRIEF

Understand Customer Pain Points
Competitive Analysis
SWOT Analysis
Analyzed Mouseflow Heatmaps for KPIs
Conduct User + Client Interviews

2

RESEARCH AND SYNTHESIS

Product Roadmap
Rebranding
User Personas
User Journey
Information Architecture of Website
Product Strategy + Market Positioning
Defining Product Features

3

ITERATIONS AND CONCEPT TESTING

Rapid Prototyping
Wireframing
Color Theory (inspired by Josef Albers)
Image Optimization
Developing Features End-to-End
Logo Redesign
A/B Testing

4

LAUNCH

Landing Page
Dashboard Features
Email Campaigns
Notifications
SEO Strategy
Testing + Iterating