AARTH SOFTWARE

Product Growth Intern | Mar 2024 - Jun 2024

Overview

Aarth Software is a solutions provider for large enterprises in managing the complexities of data through symbolic AI and knowledge graphs. Worked with a cross-functional global team comprising engineers, product managers, and outbound sales managers.

Disciplines

Marketing Strategy

Product Strategy

Brand Identity

UX Research

Data Analytics

My Contribution

Outbound Marketing - Composed buyer personas, suggested strategies to improve lead generation and conversion, emphasized testimonials and USPs.
Product Demonstrations - Generated competitive analyses, developed business presentations, conducted demonstrations for key stakeholders.
Requirement Gathering - Defined KPIs, drafted product requirements to drive product implementation, conducted task breakdown.

My Impact, Quantified

Product demonstrations with large enterprise clients

Business presentations developed, improving product pitches

3/5

Strategies deployed, improving the sales funnel

Technologies

Microsoft Office
JIRA